Jaanuu
Copywriting + Strategy
For Jaanuu, it was all about showing healthcare pros that we truly understood them. Copy highlighted the real benefits of the products—like snack pockets for long shifts and breathable fabrics that keep you dry for those 12+ hours shifts even when your deodorant can’t. This approach resulted in,
$5.88 million in ad revenue (5x higher than the year before)
A 34% increase in page 1 keyword rankings in just one month
158K clicks from emails with an 8.4% conversion rate—including one email that brought in $930K in ONE day.
Lifecycle Email Revamp
