Web Copy + Rebranding

When Sika Health approached me, their goal wasn’t just to rebrand—it was to redefine how people experience health spending accounts. The world of HSA/FSA can feel clinical, confusing, and detached from what matters most: empowering people to take control of their health. Sika wanted to change that narrative, speaking directly to the modern consumer in a way that felt approachable, empathetic, and genuinely supportive.

I recommended leaning into a more human angle. Instead of simply talking about benefits and features, we focused on showcasing the “why” behind Sika Health’s mission. Their About Us page became the heart of this transformation.

By emphasizing the disconnect many feel in navigating healthcare and the untapped potential of HSAs/FSAs as tools for proactive health, we positioned Sika as more than just a service—they became a partner in living longer, healthier lives.

The result? A brand voice that resonates, a message that connects, and a website that inspires action.