Tally Health

Copywriting, Voice, Branding + Strategy

When I joined Tally Health, I saw an opportunity to do something different. The wellness industry was crowded with noise—hype, snake oil, and fluff. What was missing? A trusted voice delivering real, science-driven insights that anyone could use to live healthier, longer.

I built that voice from the ground up. From the very first email, I set out to create value: weekly deep dives into the science of longevity, designed to inform, not sell. Free, actionable, unbiased content that’s become a cornerstone of Tally’s brand and a trusted resource for thousands.

As the sole copywriter, I’ve shaped every word across emails, ads, social media, product launches, and web content—crafting messaging that cuts through the noise and connects with people who want to take charge of their health.

Bragging Rights:

Emails have been spotlighted multiple times on Really Good Emails
Revived long-form content within the wellness space (now our competitors are also publishing long-form emails), AKA often imitated; never duplicated.
Grown our Instagram at a monthly growth rate of 66% (industry standard is 1.5-2.5% per month)
Emails have 2-3x the open rates of industry standards.
Grew newsletter subscriber list to 100,000 in less than one year.