Especially Puglia
Email Marketing, Copywriting + Strategy
Especially Puglia is a Brooklyn-based farm-to-table distributor of Pugliese specialties, from cow’s milk cheese and durum pasta to Manuka honey (anyone who supports the bees is a rockstar in my book). Before diving into social media captions and blog posts, I first revamped web copy, which increased conversion rates by 156% in a single month.
I also restrategized the brand’s email marketing during the pandemic, which meant making the conscious choice to connect more with our customers without selling. Ultimately, this led to a 250% increase in sales with an average email open rate of around 28-30%.
