Sugarfina

Copywriting + Strategy

It turns out that I’m more than just my scientific content and my research-driven ways. I also have a sense of humor (or so says Sugarfina). For years I captured their playful, punny voice to market delicious high-end candy to adults (just call me Willy Wonka. Actually, don’t).

For years, I was the lead copywriter for emails, social posts, product launches, partnership copy (including The Simpsons, Truly Hard Seltzer, and Hampton Water) and blog posts that generated 3-5x more revenue than their previous blog posts. Now that’s sweet!

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Hampton Water Romance Copy.png

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Tally Health

Sika Health

Found Health

Good Inside

Jaanuu

Four Sigmatic

ReserveBar

Especially Puglia

Especially Puglia