Branding, Email Marketing + Strategy

Yes, you want your spirits to be stiff, but your brand’s voice? Eh, not so much.

When ReserveBar set out to create a new spirits delivery brand aimed at a younger audience, they needed a voice that stood out—fun, fresh, and full of personality. That’s where I came in. As the lead copywriter for Get Stocked, I developed the brand voice and tone from scratch, creating a playful identity that resonated with the RTD (Ready-to-Drink) crowd.

From launch, I spearheaded the content strategy and wrote everything: web copy, landing pages, SMS campaigns, social posts, and a robust email program, including the welcome series, lifecycle, and growth campaigns. My work brought energy and consistency to every touchpoint, helping establish Get Stocked as a bold, approachable brand.

For ReserveBar and Minibar, I mirror their playful, pun-filled tone to craft engaging emails, SMS, and social content that brings a flirty yet still elegant twist to the spirits space.